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BEAUTY THE WAY
HUE WANT IT

 
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SERIOUS FACE

Serious Face is a future-forward cosmetics company, made by creatives for creatives. We believe that the only limit to beauty should be your imagination, and with that, the possibilities are endless. It’s beauty #thewayhuewantit.
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FROM PALETTE
TO PALETTE

Create your signature shade with our patented spectraldropper™ technology.

Here at Serious Face, the world is your palette, and the color choice is yours to make. Ever wanted elevator grey lipstick? Or perhaps, eyeshadow in the shade of hemoglobin red? Blush that mimics your favorite cheeseburger? You swatch it, we match it. One-of-a-kind cosmetics made by you, just for you.

 
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STEP 1

Choose your color and add to cart.

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STEP 2

We mix.

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STEP 3

Look good.

 
 
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THE MAGIC WAND

Introducing the Magic Wand®.

The first of its kind—a super pigmented, super creamy paintstick that brings hue to life. Is it eyeshadow? Is it lipstick? Blush, or maybe highlighter? Newsflash: babe, it’s all that and more. Choose your shade, and we’ll make a Magic Wand® of it. Create your own, or choose from some of our existing colors inspired by real life.

 
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Grocery Ice Cream Pink

P 13-1520
The generic ice cream pink of our dreams, made real.

$ 6.99

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Dragonfruit Magenta

P 68-7 C
OMG, it matches your smoothie bowl too. #blessed

$ 6.99

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TANG ORANGE

P 16-1546
Like the drink, not the dynasty.


$ 6.99

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Sidewalk Flower Plum

P 83-7 C
Makeup inspired by the street? For us, it’s a walk in the park.

$ 6.99

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Jelly Bean Blue

P 124-7 C
I’m blue da ba dee da ba daa. Da ba dee da ba daa, da ba dee da ba daa.

$ 6.99

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R-G-B YOURSELF

R: G: B:
Throw some shade.
Create your own.

$ 9.69

 
 
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A PIGMENT
OF YOUR
IMAGINATION

Look good any way hue want with Serious Face. Create your own shade today.

 
 
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PARABEN-FREE

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CRUELTY-FREE

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VEGAN

 

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BULLSHIT-FREE